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Consumer Perception: The Rise Of Market Research In The Automotive Industry

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Knowing your target market can be a company's key to success in modern business. Niche marketing, particularly with the availability of much more targeted advertisement using television commercials and online ads, is growing in popularity because of its high-yielding results. With car companies putting out commercials and ads specifically targeting groups of consumers, like women, young people, parents with small children, and even successful CEOs, does anyone wonder where they're getting their information? The answer: market research firms. The business of capturing information about segments of the consumer population has become a business in and of itself – and a big one at that. For example, let's start looking back at 2005 when Harris Interactive – the 15th largest marked research firm in the world – conducted a study to find out what automotive brands people felt were not only the most technologically savvy, but also which brands were perceived to be driven by sociali
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The Classic Automotive Product The Ford Model A Motor Auto

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Creating a replacement for the phenomenally successful; Model T Ford will always be recognized as one of the toughest tasks in all the entire history of the automobile industry.  Later successes in an established industry are always easier – the groundwork has been done.  It is early on in the marketing cycle of a car , an industry or a sales territory  is where  the greatest efforts are usually required and the results success or failure are more dramatic.   Mr. Henry Ford was confident and eccentric enough to want the Tin Lizzie to remain in production forever.  Announced in 1908, the machine that put the world on wheels was destined to notch up just over 15 million sales before Mr. Ford accepted the fact a new model was vital and essential.      “Sixty-four today and the biggest job of my life is ahead”  Ford exclaimed as work began on the Model A,  which was given the designation as the first car ever produced by his company , back in 1903.  Believe it or not Ford Model T productio
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