Creating a replacement for the phenomenally successful; Model T Ford will always be recognized as one of the toughest tasks in all the entire history of the automobile industry. Later successes in an established industry are always easier – the groundwork has been done. It is early on in the marketing cycle of a car , an industry or a sales territory is where the greatest efforts are usually required and the results success or failure are more dramatic. Mr. Henry Ford was confident and eccentric enough to want the Tin Lizzie to remain in production forever. Announced in 1908, the machine that put the world on wheels was destined to notch up just over 15 million sales before Mr. Ford accepted the fact a new model was vital and essential. “Sixty-four today and the biggest job of my life is ahead” Ford exclaimed as work began on the Model A, which was given the designation as the first car ever produced by his company , b...
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